Kunstmuseen und ihre Besucher. Eine lebensstilvergleichende Studie
 | Manuela Kohl Wiesbaden 2006, 186 pp (ISBN-10: 3-8350-6059-7 ISBN-13: 978-3-8350-6059-3) in german language price: EUR 35,90 Please order at DUV |
Description
Since museums have been subject to economic pressure and have had to develop competitive advantages, not just compared with other museums but also compared with recreational facilities of any kind, visitor studies have become an important instrument for the development of museum marketing and education.
Manuela Kohl deals with theories of lifestyle and studies of the sociology of art and analyses the visitors' preferences with regard to hobbies, interests and attitudes.
She bases herself on comprehensive empirical data which she gathered in museums of art of the classical modern age and museums of contemporary art. A profile of visitors is generated, which not only takes into account visitors' the age, sex and level of education, but also their lifestyle, and offers important points of orientation for the organisation of museums and management of culture.
28.11.2006 | office@kulturdokumentation.org